This guide explains the official process for granting your agency or service provider access to your Amazon Seller Central account as an authorized partner.
Step 1 | Access Amazon Seller Central
| • Go to https://sellercentral.amazon.com/ in your browser.
| • Make sure you log in to the correct regional marketplace (for example, .com, .in, .co.uk, etc.).
Step 2 | Log In Using Admin Credentials
| • Enter your primary admin email or mobile number and password.
| • Click Sign In.
| • Only the primary account administrator can perform the authorization steps.
Step 3 | Open User Permissions
| • In the top-right corner of Seller Central, click Settings.
| • From the dropdown menu, choose User Permissions.
| • This is where you can manage user roles, invite new users, and assign account access.
Step 4 | Access Global User Permissions
| • On the User Permissions page, scroll to find and click Global User Permissions.
| • Only the primary account holder can open and modify this section.
| • Changes here apply across all linked marketplaces under your Seller Central account.
Step 5 | Go to the Authorized Partners Tab
| • In the Global User Permissions section, select the Authorized Partners tab.
| • This tab displays all current agencies or providers that have account access.
| • You can manage, add, or remove partner access here.
Step 6 | Add an Authorized Partner
| • Click the Add Authorized Partner button on the right side of the page.
| • A pop-up window will appear with the option to create a one-time access link.
| • This link allows your chosen partner to request access to your account securely.
Step 7 | Copy and Share the Invitation Link
| • Click Copy Link to generate your unique invitation URL.
| • Share this link directly with your authorized partner or agency representative.
| • The partner will use this link to send an access request through Amazon.
| • You must then approve the request inside your Seller Central account to complete the process.
Important:
| • The link can only be used once and expires if not accepted in time.
| • Once approved, your partner’s name will appear under the Authorized Partners tab.
Step 8 | Review or Revoke Access
| • You can review all authorized partners anytime in Settings → User Permissions → Authorized Partners.
| • To remove access, click Remove Partner next to the partner’s name.
| • Access removal takes effect immediately, and the partner will lose all account visibility.
Key Points to Remember
| • Only the primary admin can grant or revoke access.
| • Always share the generated link securely with verified partners only.
| • Partners can only act within the permission level you assign.
| • You can revoke access at any time.
Summary
Granting access to an authorized Amazon partner ensures that your agency or service provider can manage campaigns, listings, and performance metrics efficiently — without sharing your login credentials.
Following these official steps keeps your account safe and compliant with Amazon’s operational standards.
To begin the process, go to:
👉 https://sellercentral.amazon.com/